A good job photo can catch the eye in a post. Your website gives that lead somewhere to check the details.
Use both with a clear route between them.
Match The Link To The Post
A roof repair post should lead to roof work, not a page that makes the person search again.
Link to the right service or project. Explain scope, area and your role. Add a clear contact step.
The post gets attention. Where does the visitor go for the details?
Keep The Facts In Step
Use the same firm name, phone, email and area on your site and profiles. Update old details when they change.
Make the link useful after the post gets old. Keep the linked page current and check it still works.
Use your own work in each post and linked project page. Explain your role clearly.
The link has brought someone to your site. Does that page answer their next question?
- Post
Show the work and explain your role.
- Relevant page
Match the service or job the person saw.
- Contact
Provide a clear next step for the enquiry.
Keep the scope, area and contact facts consistent, then track which enquiries lead to work.
Track Leads And Work, As Well As Views
Ask new leads how they found you. Keep a short record of calls and forms that led to real work.
Put useful links in quotes and your emails too. A lead from a mate can take the same route as one from a post.
Choose a page that answers the lead’s next question. Then let them contact you without having to hunt through the menu.