You finish a good job, take a few photos and move on. A new lead may never see that work.
Pick three good jobs for your site. Tell the story of each one. A wall of photos with no notes can leave a lead lost.
Tell The Reader What You Did
State the job type, town or county, scope and your role. Explain the issue you solved and result you can prove.
If other trades worked there, make your part clear. Do not claim the whole job if you fitted one package.
A finish can look good in a photo. Can the reader tell what your firm did?
Use Photos Fairly
Take before and after views from fair angles. Use a wide view for context and a close view for detail.
Get consent to use client names or photos. Remove private details and follow site rules. Use safe site photos with the right PPE.
The guide here shows four facts to add to a job photo. Label stock photos and style ideas clearly on your own site too.
You have chosen the photos. What context makes them useful to a new lead?
- Choose
Pick three real jobs relevant to your trade.
- Explain
State the scope, challenge and your part.
- Connect
Link each job to the service and contact page.
Add the scope and your role, then use fair views and the permissions needed to publish them.
Make The Work Easy To Browse
Give each job a clear title and short note. Link it to the page for that trade and to your contact page.
Check photos on a phone. Keep the page quick to load and text outside the image.
Three clear, honest job stories can tell a lead more than fifty photos with no dates or scope.