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Practical support for UK subcontractors A subsidiary service of QS and Estimating Consultants Ltd (opens in a new tab)
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10 October 2026

A Smart Trade Website Does Not Have To Be A Big One

Start with clear facts, real work and a simple way to get in touch.

Services page in the live website demo, with a short menu and three joinery services.

A neat site with the right facts can do more for a lead than a big site full of vague claims.

Start with what a new lead needs to know. Then give each page a clear job.

Make The Basics Look Right

Use the same firm name, logo and colours. Keep type easy to read and leave space round the text.

State your trade, normal scope and area. Make the menu short. Keep phone and email details current.

A smart design gets attention. Which facts will make a lead trust it?

Services page in the live website demo, with a short menu and three joinery services.
A real screen grab from the live demo service page. The firm name and service text are samples. Try the live demo.

Let Real Work Do The Talking

Add real job photos and explain your own role. Use reviews you can back up.

A scheme logo needs the right to use it. Check dates and scope before making a claim. Do not imply a badge you do not hold.

The screen grab here shows the live demo service page. Use real job facts and photos when you build your own site.

The site looks consistent. Does the work on it support the claims?

Give every page a clear job
  1. Clear identity

    Use consistent name, type and colours.

  2. Credible work

    Explain real jobs, reviews and your role.

  3. Useful action

    Give the visitor a simple contact step.

The Subbie QS · Use these checks with the facts and terms of your job.

Use real jobs and accurate credentials, then check the pages and contact route included in the build.

Buy The Pages You Need

A short site can show what you do, your work and how to reach you. Add pages when they answer a real question.

Before you agree a build, check scope, content, edits and who owns the site. Ask about domain, hosting and upkeep costs.

Test the finished contact route on your phone. A smart page should help a lead get in touch.